I'm loving all these independent highstreet-priced e-boutiques at the moment... Choies (their shoooees!), FrontRowShop, Romwe and Stylenanda sell the most design-forward stuff, I think.
And I want to be able to add LowClassic to that list. Their clothes are simple with a twist, sortof & OtherStories in feel, and their accessories are a bit delicious. But although the basic navigation of their website is temptingly written in English, when you try to buy... all you get is impenetrable Korean.
So, Low Classic will go into a different list. A list, made up mostly of unaffordable shops, of sites to visit for a bit of styling inspiration and a lot of lust.